The race for corralling eyeballs is a race to the bottom. Marketers get this.

Bob Gilbreath of Bridge Worldwide (a member of the WPP network) is helping shift the historic "tell and sell" approach to one that adds value to people's lives. Read more about it thru his book, site or twitter account -- or join this call!

With Bob, let's discuss:

• How has advertising changed? How are advertisers seeing differently?
• Where is meaning found? value? How can marketers participate?
• What approaches work well? What is the new attitude?

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