One of the mechanisms that keeps the present Intertubes humming is contextual search.
Without markets made around what it looks like we want and what others have to sell, most of the things we take for granted on the Net wouldn't be available. (Some would argue the Net would be better that way, but that's for a different call.)
For a long time, the biggest players in this space were Google's AdSense and Yahoo's Content Match. Now Facebook has convinced us all to pour our private lives into its inviting domed city.
Ken Sena of
Evercore Partners has been studying this market, and will take us into it.
With Ken, let's discuss:
- What has happened to contextual search with Facebook's rise?
- How are corporate clients participating in this space? What do they wish for?
- Who has the upper hand? Where are the best opportunities?