From this week's BusinessWeek, a quote that gave us pause: "The best minds of my generation are thinking about how to make people click ads," he says. "That sucks." Ads are the Plutonium of the Net's market valuation. Ads are the lion's share of Google's revenue. Getting "eyeballs" to click on things is the new mantra. Or at least some days it seems that way, as Facebook, Twitter and Groupon race one another for pre-market valuations in the tens of billions. It seems that so much more is possible. Together, let's discuss:
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