Yi-Tan Weekly Tech Call #
187
2008-06-23
(Monday
)The "upfront" ad-selling season has just concluded.
Brian Wieser, who briefed us after last year's CES, has a 50-yard-line perspective on how ad markets are shifting. DVR uptake rates, downloads and mobile platforms are all in deep transition.
With Brian, let's discuss:
- What did this season's upfront look like?
- How are advertisers thinking about the TV and the PC as end markets of traditional TV content?
- How is rating measurement evolving?
- What have we learned about trends in telco provided video so far? Has Verizon's strategy worked?
A recent presentation of Brian's is available (as PDF) here.
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