Yi-Tan Weekly Tech Call #
96
2006-08-07
(
Monday
)
As traditional advertising fragments into hundreds of cable channels, then gets skipped (thanks, TiVo), companies have been coming up with creative responses to getting in front of prospective customers.
Some articles of note:
Will Farrell's new NASCAR comedy is a product-placement extravaganza, but that tactic's not likely to work in general.
With Darren Herman (in-game ads), Barry Morris (streaming media), Sammy Haroon (P&G's Tremor) and Mark Ramsey (audio), let's discuss:
- How do you get and keep attention? What are the traits of a great new form of advertising?
- How are attention and trust related?
- Who are the leaders here? Where are they headed?
- What are the implications for media and our workplace?
Some articles of note:
- Ad Age yesterday: McKinsey Study Predicts Continuing Decline in TV Selling Power
- WSJ today: On MySpace, Millions of Users Make "Friends" with Ads
As always, an IRC chat will be available during the call at #yitan. (Not familiar with IRC? Just join us here.)
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