All the new connectivity and interactivity, coupled with better databases and analysis, has led to a torrent of clever ideas of how to get advertising in front of potential customers. This page pulls together some of the recent efforts.
Ads in physical places, such as in taxis (early efforts seem to have died), all over cars (Autowraps) and in elevators (Captivate Network, Focus Media Holding in Shanghai).
Ads on food (CBS stamping eggs, stickers on bananas and apples) and all over grocery stores.
Ads slipped into movies and TV:
- Live video insertion puts a Pepsi in the old movie and customizes the ads behind the batter
- Sponsorship of everything, down to moments
- Paid placements everywhere (see Talladega Nights breaks brand integration efforts)
Ads all over your PC/Internet experience: in cursors (Comet Systems spyware), popups, popunders, mousetraps, banners, skyscrapers, mouseovers, piggybacks, interstitials and more.
"Premercials" (lovely onion spoof; no, wait... not a spoof!)
Ads on personalized billboards (Adapt Media).
Ads on the floor (Reactrix).
Interactive Product Placement of home design products in virtual design tools (Swatchbox)
Feel free to edit above, or add comments below.