Anthropologist (and frequent Yi-Tan guest) Grant McCracken has a terrific instinct for how culture and corporations intersect.
In this era of inexpensive experimentation and rapid prototyping, Grant's latest book, Culturematic, offers instruction on creating cultural experiments, some of which could replace the processes formerly known as ad campaigns, others activist initiatives. You can join the Culturematic community here.
With Grant, let's discuss:
- What is a culturematic, and how might you launch one?
- How do culturematics change marketing? customer relationships?
- Where are the lines between culture and spin, advertising and activism?
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